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Survive Wedding Planning: Your wedding in HD?

Survive Wedding Planning: Your wedding in HD?

Michael Bray at Icon Filmworks is presenting this week’s topic for our Survive Wedding Planning blog series! He is a local cinematographer who is very passionate about making sure that you understand the importance of having high quality service at your event.

Do you have questions about whether or not to hire a cinematographer or videographer? Check out his info below!

Why should I hire a cinematographer?

The bottom line is that it is imperative that you hire a wedding cinematographer! Given that Icon Filmworks shoots wedding videos, you might think that we are a little biased. However, surveys conducted by the Wedding and Event Videographers Association (WEVA) indicated that prior to their weddings, barely 50% of the brides listed videography as a Top 10 item. However, after the weddings, the emphasis changed dramatically. A whopping 79% of the brides placed videography among their Top 10 items for wedding planning.

Here’s why: Your video (and your photographs), unlike the contributions of many other vendors, are the “to have and to hold” parts of your wedding celebration. They endure long after your ceremony.

Icon Filmworks

Icon Filmworks

The survey also revealed that many brides had regrets about not hiring a professional videographer. In fact, among brides who asked a friend or family member to film their wedding day, nearly half (49%) said they would hire a professional if they could plan their wedding again.

For those brides who didn’t have their weddings filmed, 60% wished they had hired a professional. Icon Filmworks’ goal is to inform you about how grateful most brides are when they choose to hire a professional cinematographer and, as a result, can relive their wedding day and watch all the moments they missed due to their participation in their own wedding!

Icon Filmworks

Icon Filmworks

Future-proof your wedding memories with high definition video

Absolutely, positively make certain that your wedding cinematographer provides you with your wedding footage on a Blu-ray disc if they tell you that they shoot with high definition video cameras. Many wedding cinematographers will inform you that they shoot in high definition, but instead of a Blu-ray disc, they will return your wedding footage to you on a DVD. If this happens, then the quality of your video is no longer high-definition.

Be sure to ask if your wedding cinematographer provides you with a Blu-ray disc if they declare they shoot with high definition cameras.

Icon Filmworks

Icon Filmworks

On a related topic, be sure to find a wedding cinematographer who shoots in high definition. This is extremely important due to the ever-changing technology.

Check out any store that sells televisions and you will notice that the only style television being sold is high-definition. The old standard definition TVs of yesterday are becoming a thing of the past. Therefore, any wedding video shot in standard definition will soon become a fuzzy image on your brand new high-definition TV.

Your wedding is a live event. Capture every moment.

Select a wedding cinematographer who captures your unique wedding day with, at the very least, three video cameras. Three or more cameras make certain that every moment of your special day is captured! Plus, technology being technology means that sometimes a video camera might fail (very unlikely, but something you would hate to see happen). If there are two or more other video cameras continuing to film your day, then absolutely nothing is missed!

Remember that your wedding day is a live event. You probably don’t want your wedding cinematographer shouting, “Cut! Do over!” as you’re reciting your vows. Multiple video camera coverage with cameras that are strategically placed to capture events from every angle prevents any missed opportunities to seize that special moment.

It’s all in the timing…

You never want to feel rushed on the day devoted completely to you as a couple. Therefore, it is important to try to find vendors who do not place time limits on the packages they offer. It is difficult to fully plan for your reception events to be completed by a specific time. Furthermore, the last thing you want to do on your wedding day is to whip out your checkbook to pay extra fees for additional hours of coverage. Make sure you find vendors who offer all-day coverage as part of their packages rather than hourly coverage. This prevents you from eyeing your watch during your reception when you’d rather being eyeing your spouse!

Icon Filmworks

Icon Filmworks

Our Inspiration

We are Icon Filmworks. Icon Filmworks is a small boutique film studio specializing in high quality cinematic style wedding films. We offer distinct quality and creativity to wedding cinematography. Our studio is very aware and conscious of the look that appeals to today’s modern bride. It is our philosophy that your wedding film should play like a movie, one that invokes emotion and unique memories that only moving images and music can create.

Michael and Lori Bray, Icon Filmworks

Michael and Lori Bray, Icon Filmworks

The inspiration for Icon Filmworks was born out of our own experiences while planning our wedding. Not only were wedding cinematographers difficult to find, but also, of the ones that we did locate, we discovered that none offered the features and amenities we hoped would be included in a never-to-be-forgotten wedding video. This served as the impetus for discussion about developing a business in wedding cinematography.

Throughout our entire planning process for our wedding, we really enjoyed meeting with all of the vendors who seemed just as excited about our day as we were! We wanted to find a way to give back to the wedding vendor community by joining forces with other vendors to offer thrilled-to-pieces brides and grooms all of the details possible to meet and exceed their dreams. We hoped a wedding video through Icon Filmworks would provide the happy couple with the opportunity to relive their special wedding day at any moment in time by capturing as many of the sights, sounds, and unique moments as possible.

One’s wedding day is the happiest, most exciting time of a couple’s life together! Why not live the day over and over again?

Check out more information at Icon Filmworks’ website.

Contact Michael or Lori Bray by emailing, or by calling 616.334.6312

For more wedding inspiration, visit March 27 Designs.

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About Mara Olson

I’m addicted to dreaming! I’m also a work in progress, constantly learning and falling in love with the beautiful things in life. This blog is a snapshot of my inspirations, loves, and desire to create something beautiful and meaningful through my designs. I hope that as you join me, you will be inspired to create a wedding that truly reflects you and your hopes for that day.

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